SAP Marketing cloud unite experience and operational data across the enterprise to build a single, comprehensive view of customers that delivers powerful insights to shape marketing strategy.
Range of Industries
Energy and Natural Resources
- Sharpen focus of marketing using full context of customer data
- Build customer trust and deepen customer relationship using insight and agility
- Optimize customer experience and outcomes
- Drive demand and growth for business to business marketing
- Gain deeper customer insights to understand intent and anticipate customer behavior
- Identify hidden trends and discover micro segments with just a few clicks
- Dynamic Profiling of Customers – Identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents.
- Marketing Planning and Performance – Collaborate across teams and provide transparency into marketing plans, budgets, and performance in real time.
- Campaigns, Audience and Journey – Target and orchestrate cross channel engagements accurately to deliver the personalized experiences customers expect.
- Lead and Account Based Marketing – Generate, nurture and convert leads into revenue with close collaboration between sales and marketing.
- Marketing Analytics – Understand marketing performance and the drivers to business success.