Media

The media companies that can build enduring consumer relationships will win. These relationships will be built on a deep understanding of the consumer and not just on their media habits but on a number of other data triangulations.

Targeted content offers and up and cross selling opportunities will help media companies grow new revenue streams to augment traditional disrupted ones. Advances in technology such as machine learning, virtual and augmented reality and more intelligent media consumption platforms will drive further opportunities to deliver an even more compelling content experience. This will sharpen personalization at scale both in terms of accuracy of content discovery and recommendation. Consumer and content insight will become a competitive weapon as consumer choices explode. Insight driven by easier and more action orientated data tools will allow media executives to respond in shorter time frames, allowing constant experimentation with business models.