Overview
The global metals industry is at a turning point as it considers how to differentiate and to compete in this age of slow growing demand, oversupply and intensified competition on inter-material substitution. As the world population approaches 10 billion people, the rising middle class in emerging economies is the driver for increased metals demand as these consumers exercise their spending power for cars, housing and other items. Demand for steel is expected to grow but at a slower pace than in the past and will not be distributed evenly across the globe nor across metals subsegments. For example, steel demand in construction will increase due to infrastructure investments, while the trend to smaller and lighter cars will negatively impact flat steel demand.
Digitalization in support of the business is increasingly being seen as a crucial element to both protect against global challenges and achieve sustainable growth while becoming a strong lever for competitiveness and differentiation.
Challenges
Huge capital investment
Low potential utilization
Shortage of metallurgical coal
Low productivity
Heavy demand
Lack of technology
Solutions
- Digital Business Planning
- Digital Logistics and Order fulfillment
- Commodity Management
- Digital Manufacturing
- Asset Management
- Environment, Health and Safety
- Quality Management
- In-the-Moment Marketing
- Quote to Cash
- Seamless Commerce Experience
- Differentiating Service