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Marketing

SAP Marketing cloud unite experience and operational data across the enterprise to build a single, comprehensive view of customers that delivers powerful insights to shape marketing strategy.

Range of Industries

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Benefits

  • Sharpen focus of marketing using full context of customer data
  • Build customer trust and deepen customer relationship using insight and agility
  • Optimize customer experience and outcomes
  • Drive demand and growth for business to business marketing
  • Gain deeper customer insights to understand intent and anticipate customer behavior
  • Identify hidden trends and discover micro segments with just a few clicks

Capabilities

  • Dynamic Profiling of Customers – Identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents.
  • Marketing Planning and Performance – Collaborate across teams and provide transparency into marketing plans, budgets, and performance in real time.
  • Campaigns, Audience and Journey – Target and orchestrate cross channel engagements accurately to deliver the personalized experiences customers expect.
  • Lead and Account Based Marketing – Generate, nurture and convert leads into revenue with close collaboration between sales and marketing.
  • Marketing Analytics – Understand marketing performance and the drivers to business success.
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