Sports and Entertainment

There is always someone looking to beat you and take your place. It’s a continuous cycle, athletes and teams work to gain a competitive edge. When they find something that works the competition copies it. The playing field is then leveled and the cycle starts again. Yet something new is happening in sports that offers the possibility of a competitive edge that is tougher to copy. The sports industry is experiencing a massive digital transformation centered on the capture, real time analysis and utilization of data. Traditional methods in athlete management, scouting, health, fitness, training, development, game execution and compliance are all being transformed by the digitization of sports. The result is the digital athlete, anyone and everyone will collect the data. As more organizations hire analysts, the playing field has leveled yet again. Competitive advantage won’t necessarily be won by those who can collect the most data, but rather it will go to those who can make the most sense of the data and act on it in real time. The potential impact across all facets of individual athletes and team operations is significant.