Overview
The world population is growing to upwards of 10 billion people by the middle of the century. This growth combined with urbanization and the rise of the middle class will increase the demand for healthy, fairly produced and sustainable food and will require agricultural production to double.
To succeed, we need smart solutions from farm to fork. We expect the digitization of agribusiness to play a key role in solving this challenge. New processes and technologies optimize seed selection, irrigation, fertilization and crop protection, automate farming work with autonomous equipment, optimize asset utilization and streamline the food supply chain to avoid waste. But even in a high tech economy, agriculture is still exposed to the weather, crop and animal diseases and substantial fluctuations on commodity markets. Predictive analytics and simulations enable optimized risk mitigation strategies. Digital technology is turning the farm into a digital enterprise and the farmer into a digital entrepreneur.
Challenges
Intense competition and pressure to reduce costs
Shortage of resources
Capture micro demographic shifts
Pressure to innovate
Preserving brand integrity
Stringent local and global regulatory requirements
Solutions
- Agricultural Origination
- Trading and Risk
- Farmer Collaboration
- Collaborative Sales Force Automation
- Commerce Personalization
- Consent-Based Marketing
- Omnichannel Commerce Management
- Optimized Marketing
- Sales Performance Management
- Single Customer View
Sourcing and Contract
- Rural Sourcing Management
- Agricultural Contract Management
- Digital Agriculture
- Demand Management
- Order Promising
- Response and Supply Planning
- Sales, Inventory and Operations Planning
- Farm to Consumer Traceability
- Warehouse and Transportation Management
- Manufacturing Operations
- Dairy Management
- Protein Management